Ex. #cpc09

• LESS IDEAL: conservative press conference [Note: This is not what CPC stands for, at least in this instance.]
• MORE IDEAL: The British Conservative Party Conference is taking place in Manchester Oct. 5-8, 2009.

Ex. 2 Zombieland

• (hypothetical) LESS IDEAL: Sweet new zombie flick that just came out.
• MORE IDEAL: An American post-apocalyptic horror comedy movie, in theaters Oct. 2, 2009.

Ex. #youcantdj

• LESS IDEAL: because you can't DJ (and apparently I hate grammar)
• (hypothetical) MORE IDEAL: People are tweeting hallmarks of a bad DJ.

Ex. Desperate Housewives

• LESS IDEAL: TV show. Airs Sunday nights. Season Premiere 09/27/09.
• MORE IDEAL: The season premiere of this ABC show airs Sept. 27, 2009.

Ex. 2 Stargate Universe

• LESS IDEAL: Series premiere tonight.
• MORE IDEAL: The third Stargate series premieres tonight (Oct. 2, 2009).

*Note that you can leave the year off if it's an official holiday that happens every year on the same day.

Ex. E-commerce Design

• LESS IDEAL: smashingmagazine.com posted an article entitled "15 Common Mistakes in E-commercie Design and How to Avoid Them" http://bit.ly/18EK6W
• MORE IDEAL: From the title of a Smashing Magazine article: "15 Common Mistakes in E-commerce Design and How to Avoid Them."

Ex. 2 #ImTwitaddicted

• LESS IDEAL: Because @Alyssa_Milano has a *lot* of followers? The genesis was this tweet: http://twitter.com/Ayssa_Milano/status/4592310192 and it trended up to 4th place in about 45 minutes; further to 3rd place in another 15. Go, Alyssa!
• MORE IDEAL: Actress @Alyssa_Milano started a hashtag about why she is addicted to Twitter and fans joined in.

Ex. Bears

• Rather than change describe who they are playing every Sunday or updating the score every ten minutes, we can just say:
• MORE IDEAL: The Chicago Bears (NFL) often trend when they have a game.

Same goes for any sport:

• (hypothetical) MORE IDEAL: The New York Knicks (NBA) often trend when they have a game.
• (hypothetical) MORE IDEAL: Venus Williams (tennis player) often trends when she has a match.
• MORE IDEAL: Chelsea (Premier League soccer) often trends when they have a game.

If you do feel compelled to describe an actual match:

• MORE IDEAL: The Chicago Bears are playing the Green Bay Packers in NFL Monday night football today (Oct. 5, 2009).
• MORE IDEAL: Chelsea is playing Liverpool in Premier League soccer today (Oct. 4, 2009).

TV example: FlashForward

• (hypothetical) LESS IDEAL: FlashForward is on right now.
• MORE IDEAL: FlashForward is a new science fiction drama on ABC based on the Robert J. Sawyer novel that often trends when fans are watching.

*Note that worldwide trends will default to American English. Local trends if/when available will use local terms/spellings/languages where possible.

*Furthermore if there is some kind of major news or scandal, of course the trend should reflect that.

Examples:

• #MusicMonday
• #MM
• #FollowFriday
• #FF
• GoodMorning
• GoodNight

Ex. #TmobileSucks

• LESS IDEAL: People are complaining about T-Mobile Sidekick service outages.
• MORE IDEAL: People are tweeting complaints about T-Mobile Sidekick service outages.

Ex. 2 Halloween

• LESS IDEAL: People are starting to discuss what they will wear for Halloween, or the parties they are going to (Oct. 31, 2009)
• MORE IDEAL: People are tweeting about their costume ideas or parties they will attend (Oct. 31).