Why is #chetanblocks popular right now?

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Indian author Chetan Bhagat blocked tweeps that were having a friendly banter with him on his views on piracy. The tweeple responded with #Chetanblocks mocking this authoritarian stance. http://twitter.com/notytony/status/6427756892 (as of December 8 at 13:20 UTC)
Category: | Trend originated by @nikhilnarayanan | Most recent: December 7 at 15:55 UTC | First appearance: December 7 at 13:05 UTC | Last defined: December 8 at 13:20 UTC | Source: Twitter | Permalink
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