Why is #engagementindex popular right now?

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Measuring customer care one tweet at a time. On a Mission to Raise the bar on customer service. http://twitter.com/engagementindex (as of February 8 at 18:08 UTC)
Category: | Trend originated by @engagementindex | Most recent: February 8 at 18:08 UTC | First appearance: February 8 at 18:08 UTC | Last defined: February 8 at 18:08 UTC by @engagementindex via Other | Source: User-Created | Permalink

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