Why is #followthursday RTRT popular right now?

People is bringing #follow(something) to the TT .. (as of March 4 at 10:24 UTC)

Category: Meme | Most recent: March 4 at 10:25 UTC | First appearance: March 4 at 10:15 UTC | Last defined: March 4 at 10:24 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Mar 4	+11 minutes	Telling someone to follow some twitter Defined by @syasyanna via UberTwitter March 4 at 10:27 UTC
Mar 4	+9 minutes	People is bringing #follow(something) to the TT .. Defined by @ibhikun via UberTwitter March 4 at 10:24 UTC
Mar 4	+7 minutes	People you should follow on Twitter. Originally started as Follow Friday, and now moving to almost every day of the week. Defined by @syasyanna via UberTwitter March 4 at 10:22 UTC