Why is #iamageek popular right now?

Today (Monday) is the first day the new I-Am-A-Geek video was released. See http://www.geekadvancement.com (as of May 11 at 12:08 UTC)
Category: Unspecified | Most recent: May 12 at 01:30 UTC | First appearance: May 11 at 17:00 UTC | Last defined: May 11 at 12:08 UTC | Permalink
      Verified definitions       Current definition. Light grey rows are from related trends.
May
11
+5 hours
On May 11, a video was posted to http://www.geekadvancement.com . People are using the #iamageek tag to jump on the bandwagon of "avoiding conformity and mainstream social acceptance."
Defined by Anonymous via web May 11 at 12:28 UTC
May
11
+5 hours
Today (Monday) is the first day the new I-Am-A-Geek video was released. See http://www.geekadvancement.com
Defined by Anonymous via web May 11 at 12:08 UTC
May
11
+5 hours
Today (Monday) is the first day the new I-Am-A-Geek video was released. See http://www.geekadvancement.com
Defined by Anonymous via web May 11 at 12:07 UTC

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