Why is #FollowMeLawley popular right now?

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@KianLawley is following back everyone who tweets #FollowMeLawley in honor of him getting 27k followers! https://twitter.com/#!/KianLawley/status/192758795133394945 (as of April 18 at 23:46 UTC)
Category: | Trend originated by @KianLawley | Most recent: March 3 at 00:50 UTC | First appearance: April 18 at 23:40 UTC | Last defined: April 18 at 23:46 UTC by @c4stronovo via What the Trend | Source: Twitter | Permalink

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