Why is Black Friday popular right now?

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In the U.S., the Friday following Thanksgiving (this year, November 27th) is considered the start of the Christmas shopping season. It is in part called Black Friday because it is often retailers' single most profitable day, putting them in the 'black' for the fiscal year. (as of November 29 at 12:11 UTC)
Category: | Most recent: November 30 at 19:40 UTC | First appearance: November 23 at 14:05 UTC | Last defined: November 29 at 12:11 UTC by @nwjerseyliz via web | Source: Twitter | Permalink
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