Why is Diddy popular right now?

P Diddy is twittering @iamdiddy. (as of September 16 at 00:26 UTC)

Verified definitions Current definition. Light grey rows are from related trends.

Oct 16	+1 year	@iamdiddy is tweeting. Defined by @NiCOLEasorusREX via UberTwitter October 16 at 15:46 UTC
Sep 16	+1 year	Attention seeking impressario succeeds. Defined by @seeperry via web September 16 at 00:57 UTC
Sep 16	+1 year	P Diddy is twittering @iamdiddy. Defined by @stephlikesthis_ via UberTwitter September 16 at 00:26 UTC
Jan 5	+10 months	The finale of P. Diddy's U.S. TV show, I Want To Work For Diddy 2, aired last night. Ebony was the winner. Defined by @nwjerseyliz via web January 5 at 14:57 UTC
Sep 12	+6 months	because he just performed with jay-z Defined by Anonymous via web September 12 at 03:25 UTC
Mar 20	+14 days	P Diddy is twittering @iamdiddy and at the same time showing a live feed of the party he is at. http://bit.ly/BeN2t Defined by Anonymous via web March 20 at 23:51 UTC
Mar 5	+2 days	P Diddy is twittering @iamdiddy Defined by Anonymous via web March 5 at 02:48 UTC
Mar 5	+2 days	P Diddy is twittering. Defined by Anonymous via web March 5 at 02:48 UTC