Why is Google Instant Search popular right now?

This is a feature from google, let you do an instant search. (as of September 8 at 17:52 UTC)

Category: Gaming | Most recent: September 8 at 22:55 UTC | First appearance: September 8 at 17:45 UTC | Last defined: September 8 at 17:52 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Sep 8	+5 hours	Google instant search. Defined by @Narumi_EA via UberTwitter September 8 at 22:52 UTC
Sep 8	+5 hours	Mbah google Mr.SBY ultah loh.. Defined by @WidaLucu via UberTwitter September 8 at 22:32 UTC
Sep 8	+1 hour	Google announced 'instant search' feature which will display results as you are typing Defined by Anonymous via web September 8 at 19:13 UTC
Sep 8	+7 minutes	This is a feature from google, let you do an instant search. Defined by @tira_chiwa via UberTwitter September 8 at 17:52 UTC
Sep 8	+5 minutes	Because its good. Defined by @CoolKidMr_Idowu via UberTwitter September 8 at 17:50 UTC