Why is H&M popular right now?

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According to a New York Times article, H&M in Herald Square has been destroying and discarding unworn, leftover clothes instead of donating them. People are tweeting how appalled they are. (as of January 7 at 03:46 UTC)
Category: | Most recent: November 14 at 17:15 UTC | First appearance: April 23 at 07:02 UTC | Last defined: January 7 at 03:46 UTC by @danicaj via UberTwitter | Source: Twitter | Permalink
Last verified definition: Lanvin will be making a collaboration with H&M. The collection will hit 200 H&M stores worldwide on November 23. Collection will be revealed November 2. (as of September 2 at 19:16 UTC)

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