Why is H&M popular right now?

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According to a New York Times article, H&M in Herald Square has been destroying and discarding unworn, leftover clothes instead of donating them. People are tweeting how appalled they are at this. http://www.nytimes.com/2010/01/06/nyregion/06about.html?src=tptw (as of January 6 at 19:36 UTC)
Category: | Most recent: November 14 at 17:15 UTC | First appearance: April 23 at 07:02 UTC | Last defined: January 6 at 19:36 UTC by @katiegrrl1016 via Other | Source: Twitter | Permalink
Last verified definition: Lanvin will be making a collaboration with H&M. The collection will hit 200 H&M stores worldwide on November 23. Collection will be revealed November 2. (as of September 2 at 19:16 UTC)

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