Why is Hocus Pocus popular right now?

One of the songs that plays in the famous Nike commercial is called Focus, by the band Hocus Pocus. (as of July 5 at 00:30 UTC)
Category: | Most recent: August 3 at 04:40 UTC | First appearance: July 18 at 21:06 UTC | Last defined: July 5 at 00:30 UTC by @jordanaviotto via Other | Source: Twitter | Permalink
Last verified definition: Hocus Pocus is a film released in 1993, starring Sarah Jessica Parker, Bette Midler, and Kathy Najimy about three witches, the Sanderson sisters, who come back from the dead one Halloween night. It's being shown now on BBC2. (as of July 11 at 12:09 UTC)

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