Why is MLS Cup popular right now?

FC Dallas have defeated the Los Angeles Galaxy in the western conference final. They are now headed to the MLS cup final. MLS sucks. (as of November 15 at 04:57 UTC)

Verified definitions Current definition. Light grey rows are from related trends.

Nov 15	+12 months	The Major League Soccer Cup Final has been set between FC Dallas and the Colorado Rapids. Defined by @j0se28 via UberTwitter November 15 at 05:53 UTC
Nov 15	+12 months	Not a joke. Defined by @aJc3244 via Twitter for iPhone November 15 at 05:04 UTC
Nov 15	+12 months	MLS cup= JOKE. Defined by @HaydenRedmond via Twitter for iPhone November 15 at 05:01 UTC
Nov 15	+12 months	FC Dallas have defeated the Los Angeles Galaxy in the western conference final. They are now headed to the MLS cup final. MLS sucks. Defined by @LososWay13 via UberTwitter November 15 at 04:57 UTC
Nov 15	+12 months	The mls is the worst take this off. Defined by @LososWay13 via UberTwitter November 15 at 04:56 UTC
Nov 15	+12 months	FC Dallas have defeated the Los Angeles Galaxy in the western conference final. They are now headed to the MLS cup final. Defined by @pozoleyum via UberTwitter November 15 at 04:41 UTC
Nov 23	+26 minutes	Salt lake city just won the major league soccer cup. Defined by Anonymous via web November 23 at 05:31 UTC