Why is Minimalist Google popular right now?

People are RTing @mashable post "Try Out The New, Minimalist Google.com http://bit.ly/EB2Zk" (as of October 8 at 11:24 UTC)

Category: Gaming | Most recent: October 8 at 11:50 UTC | First appearance: October 8 at 11:05 UTC | Last defined: October 8 at 11:24 UTC | Permalink

Verified definitions Current definition. Light grey rows are from related trends.

Oct 8	+19 minutes	People are RTing @mashable post "Try Out The New, Minimalist Google.com http://bit.ly/EB2Zk" Defined by @nwjerseyliz via web October 8 at 11:24 UTC
Oct 8	+26 minutes	RT @mashable Try Out The New, Minimalist Google.com http://bit.ly/EB2Zk Defined by Anonymous via web October 8 at 10:39 UTC