Why is National Pancake Day popular right now?

The IHOP restaurant chain ran their annual free-pancakes-for-charity promotion, which they called "National Pancake Day", on Tuesday, February 23rd. http://www.ihoppancakeday.com/pancake-day-details.html (as of February 23 at 14:57 UTC)
Category: | Most recent: February 5 at 23:30 UTC | First appearance: February 24 at 14:45 UTC | Last defined: February 23 at 14:57 UTC by @nwjerseyliz via Other | Source: Twitter | Permalink

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