Why is National Pancake Day popular right now?

IHOP is hosting a free pancake day (as of February 23 at 14:42 UTC)
Category: | Most recent: February 5 at 23:30 UTC | First appearance: February 24 at 14:45 UTC | Last defined: February 23 at 14:42 UTC by @allllaann via UberTwitter | Source: Twitter | Permalink
Last verified definition: The IHOP restaurant chain ran their annual free-pancakes-for-charity promotion, which they called "National Pancake Day", on Tuesday, February 23rd. (as of February 23 at 14:57 UTC)

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