Why is The Weeknd popular right now?

New R&B artist, The Weeknd has dropped the highly anticipated mixtape Thursday, the follow-up to House of Balloons. http://pitchfork.com/news/43571-the-weeknd-releases-ithursdayi-mixtape/ (as of August 19 at 13:17 UTC)
Category: | Trend originated by @unknown | Most recent: May 23 at 06:40 UTC | First appearance: August 19 at 04:10 UTC | Last defined: August 19 at 13:17 UTC | Source: Twitter | Permalink

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